Released on: March 7, 2008, 6:04 pm

Press Release Author: Michele Miller/Teresa Morrow

Industry: Marketing

Press Release Summary: The Soccer Mom Myth shatters stereotypes for a real look at
who today's
female consumer really is and why she really buys


Press Release Body: Austin, TX (March 7, 2008) - In their new book The Soccer Mom
Myth co-authors Michele Miller and Holly Buchanan use their experience in marketing
to women to show companies and marketers how to market to women in general, but more
importantly, how to market to women as individuals. Not all women buy the same way.
And almost none actually call themselves Soccer Moms.

Buchanan states, "When I conduct marketing seminars, I will ask a direct question to
a room
filled with educated women with money and the urge to spend it. 'How many of you in
the room
consider yourself a Soccer Mom?' The silence is deafening and very seldom do I
receive one or
two hands raised. So if most women don't consider themselves "Soccer Moms", what
does that
say about the effectiveness (or ineffectiveness) of billions of dollars of
advertising aimed at this group?"

In The Soccer Mom Myth, Miller and Buchanan break through the barriers of
stereotypes like
"soccer mom" to unveil proven persuasive marketing strategies to women. The book
focuses on
today's most compelling mediums for marketing to women including the Internet, blogs
and
word-of-mouth advertising.

"Women are no longer a 'niche'" says Miller. "They are the majority of consumers
influencing
80% of all spending. Advertisers know they need to talk to these consumers. The
questions is
no longer why market to women, it's how."
The Soccer Mom Myth addresses key issues to assist companies of all sizes in their
marketing to
women efforts, answering questions like:

. Who is the real female consumer?

. Does a woman process advertising messages differently than a man?

. How do you market to women and not alienate the men?

. How do women and men interpret the internet differently?

. Should you hire a man or woman to create your marketing campaign?

Based on extensive research and work with businesses and corporations around the globe,
Buchanan and Miller share these and many more secrets on how to reach, connect with,
and win
over female consumers, boosting company profits.
In today's competitive environment, businesses and marketers can not afford to
ignore this new
shopping majority. Call her a Soccer Mom at your own risk.

The Authors
Michele Miller is a partner in the Wizard of Ads marketing firm, with a client
roster that has included businesses of all sizes, including Best Buy and Timberland.
She is the author of The
Natural Advantages of Women, the audio book hailed for its concepts, principles, and
scientific
information on how the female brain is "hardwired" for personal greatness. Michele
writes a
monthly marketing column for Inc.com; her blog on marketing to women,
WonderBranding, has
been included in the "Ten Best Blogs" list by MarketingSherpa.com, and is included
on the prestigious "Best of the Web" list compiled by Forbes.com. She maintains a
busy schedule as an international speaker on the topics of advertising and marketing
to women.

Holly Buchanan is a Senior Persuasion Architect at Future Now, Inc and specializes
in marketing
to women online. With almost 20 years of marketing experience, Holly has worked with
hundreds of clients all over the world, in all advertising mediums. Her recent
clients include
global brands like GE Healthcare, Leo Schachter Diamonds, and Volvo International.
Holly is a
popular speaker and writer; she is the author of the blog Grokdotcom.com/women.



Web Site: http://www.soccermommyth.com

Contact Details: Teresa Morrow
Key Business Partners
Virtual Assistance & Promotion
for Coaches, Speakers and Writers
727-422-5970 phone
727-867-4465 fax
keybusinesspartners@verizon.net
http://www.keybusinesspartners.com